Last edited by Kasho
Saturday, July 25, 2020 | History

6 edition of The Handbook of Key Customer Relationship Management found in the catalog.

The Handbook of Key Customer Relationship Management

The Definitive Guide to Winning, Managing and Developing Key Account Business (FT)

by Ken Burnett

  • 308 Want to read
  • 15 Currently reading

Published by Financial Times/Prentice Hall .
Written in English

    Subjects:
  • Customer services,
  • Public relations,
  • Executive Management,
  • Business & Economics,
  • Business / Economics / Finance,
  • Business/Economics,
  • Customer Service,
  • Entrepreneurship,
  • Marketing - General,
  • Management - General

  • The Physical Object
    FormatHardcover
    Number of Pages401
    ID Numbers
    Open LibraryOL10287591M
    ISBN 100273650319
    ISBN 109780273650317

    The Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing Key Account Business (FT) Ken Burnett Published by Ft Pr. The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individual basis.

    More effective, profitable management of your most important assets Key Account management drives the profitability of business-to-business marketing. Building quality key account strategies is the heart of successful business marketing programs. The role of the sales force in establishing and nurturing these relationships is vital. This course is not currently offered; please contact the. Explore a preview version of The CRM Handbook: A Business Guide to Customer Relationship Management right now. O’Reilly members get unlimited access to live online training experiences, plus books, videos, and digital content from + publishers.

    This book is thorough, clear and filled with useful information. It's organized in two parts. Part 1 defines CRM in chapter 1 and in the next six chapters covers the reasons and issues for implementing CRM from five perspectives: (1) Marketing, (2) Customer Service/Call Centers, (3) Sales Force Automation, (4) E-business and (5) Data Analysis.5/5(5).   Customer Relationship Management Systems Handbook - Ebook written by Duane E. Sharp. Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read Customer Relationship Management Systems Handbook.


Share this book
You might also like
Nelsons Canadian school atlas

Nelsons Canadian school atlas

Teachers favorites fun activities for fall!

Teachers favorites fun activities for fall!

summer bird-cage

summer bird-cage

Steamboat round the bend

Steamboat round the bend

Ethnical U.S.A. (World Textile Collection, No 9)

Ethnical U.S.A. (World Textile Collection, No 9)

world of art

world of art

poems of Leopardi

poems of Leopardi

Crucibles

Crucibles

Marxs capital and capitalism

Marxs capital and capitalism

Twenty letters to a friend

Twenty letters to a friend

Pro football A to Z

Pro football A to Z

United States-Japan relations

United States-Japan relations

producer responsibility obligations (Packaging Waste) Regulations 1997

producer responsibility obligations (Packaging Waste) Regulations 1997

Tales from ancient Egypt

Tales from ancient Egypt

The Handbook of Key Customer Relationship Management by Ken Burnett Download PDF EPUB FB2

The Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing Key Account Business (FT) Hardcover – December 1, byCited by: The current term for this is customer relationship management (CRM), and The CRM Handbook is the best textbook for managers on the mechanics of CRM.

It's a standout in a field that's filled with squishy books that go on at length about how important CRM is, but which lack by: The current term for this is customer relationship management (CRM), and The CRM Handbook is the best textbook for managers on the mechanics of CRM.

It's a standout in a field that's filled with squishy books that go on at length about how important CRM is, but which lack details/5(43). The handbook of KCRM (Key Customer Relationship Management) is the definitive guide to winning, managing your key customers and provides you with all you need to know about how to develop your business for them.

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. Apple. Android. Windows Phone. Android. To get the free app, enter your mobile phone number.

Download to your : Paperback. The book explains how Customer Relationship Manager (CRM) can be used throughout the customer life cycle stage of customer acquisition, retention and development.

The author introduces the four types of Customer Relationship Management and the seven-step process to develop a CRM strategy for any by:   President, TouchScape(TM) Corporation "The CRM Handbook provides an outstanding roadmap for putting human contact-relevant, accurate, informed human contact-back at the heart of the business-customer relationship.

That's the challenge and the sole goal of Customer Relationship Management." - Charles D. Morgan CEO and Company Leader/5. "The CRM Handbook provides an outstanding roadmap for putting human contact--relevant, accurate, informed human contact--back at the heart of the business-customer relationship.

That's the 4/5(3). To compete in today's competitive marketplace, customer focus is no longer simply nice to have—it's a fundamental mandate. This book is a manager's best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management.

It shows you: The various roles CRM plays in business, and why it's more important than ever The range of CRM. Welcome to the second edition of Customer Relationship Management: Concepts and Technologies. The book provides a comprehensive and balanced review of Customer Relationship Management.

It explains what CRM is, the benefi ts it delivers, the contexts in which it is used, the technologies that are deployed, and how it can be implemented. To compete in today's competitive marketplace, customer focus is no longer simply nice to have–it's a fundamental mandate.

This book is a manager's best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. Indeed, a good starter definition of customer relationship management (CRM) is CRM Handbook, The: A Business Guide to Customer Relationship Ma | 6 Although six times is acknowledged as the prevalent figure, reports on new-customer acquisition costs vary, from as low as three times to as high as thirteen times.

Customer Relationship Management Handbook Peter Flory The Complete Customer Relationship Management Handbook ‘A detailed, practical view of choosing and using a CRM system.

Countless charities have benefited Hfrom his experience, and now it is distilled in print for a wider audience.’ Howard Lake, Customer relationship management (CRM) has once again gained prominence amongst academics and practitioners.

However, there is a tremendous amount of. Peter has been a Research Fellow at Brunel University since and lectures extensively on Customer Relationship Management and IT strategy. Peter is author of The Complete Customer Relationship Management Handbook for Directory of Social Change.

[4] Burnett. Handbook of Key Customer Relationship Manage-ment: “The Definitive Guide to Winning, Managing and Devel-oping Key Account Business; Prentice Hall: New Jersy [5] Hamp Jf & n.

“Customer Relationship Management”, Case Studies of Swedish, Luella university of Technologies. File Size: KB. meaning of the acronym CRM varied from Customer relationship management to Customer relationship marketing (Buttle,p. It is hard to verify who the first to define CRM was. Some sources claim that Lehtinen together with colleagues were one of the first to describe and thoroughly research CRM (Lehtinen,p.

).File Size: KB. Customer Relationship Management Notes MBA pdf. Introduction to CRM: Customer Relationship Management (CRM) is to create a competitive advantage by being the best at understanding, communicating, delivering, and developing existing customer relationships, in addition to creating and keeping new customers.

Change begins with : Daily Exams. "The Handbook of KCRM (Key Customer Relationship Management) is the definitive guide to winning and managing your key customers to maximise your profits. The Handbook of KCRM provides you with all you need to know about how to develop your business with them and through them.".

New Book The CRM Handbook: A Business Guide to Customer Relationship Management (Addison-Wesley. Customer Relationship Management 5 2.

Field concerns and data collection Customer Data Integration (CDI) enables an organization to accrue knowledge about the customer, a necessary antecedent for an effective CRM strategy. CDI allows for the creation of a consolidated view of the customer from multiple customer data Size: KB.The best textbook for managers on the mechanics of Customer Relationship Management (CRM), The CRM Handbook provides an in-depth analysis of the theories behind customer-company interaction.

It's a standout in a field that's filled with squishy books that go on at length about how important CRM is, but which lack details/5(21).Get The CRM Handbook: A Business Guide to Customer Relationship Management now with O’Reilly online learning. O’Reilly members experience live online training, plus books, videos, and digital content from + publishers.

Start your free trial Chapter SevenPlanning Your CRM Program.